In this investigative comedy, millennial tastemaker and comedian Megan MacKay dives into the cultural nitty-gritty behind all of the industries gen Y has been accused of “killing”. First, she meets with struggling Canadian business owners and millennials “disruptors” on the streets to verify the severity of the problem. She uses her classic witty yet dry humour to pinpoint the outrageous reasons why millennials aren’t buying into these baby boomer mainstays. Then, she activates phase 2, rebuilding the business in question with a plan designed with millennial clientele in mind. She turns these dwindling products into something irresistibly trendy. And so, from the ashes of a failed business slain by millennial hands rises a phoenix built for millennials service.